The legend of Neca 7 began in 1938 when the family of Yochananoff, a family of local entrepreneurs, joined Reuven Hazan – a chemist and textile engineer. Together they set up a small factory and began manufacturing ‘Textile Shampoo’ and ‘Syntabon’ – two old and well-known brands that are used to this day!
In 1952, the company launched its first innovative 7-level soap, PH-7, hence its name. Soon, Neca 7 became the country’s soap, and since then it has been synonymous with a unique, Israeli, quality and uncompromising shower experience.
The brand Neca 7 does not stop innovating with additional categories, up-to-date products and fresh scents. All under strict production conditions supported by advanced research and development without the use of animals.
Since then, Neca 7 has become a leading brand in Israel, which dominates a wide variety of areas – soaps and bath lotions, shampoos and conditioner, and even a series of special baby products under the name Softcare.